|Simple Ways to Promote Yourself Online|
by Penny Sansevieri
In as much as I’ve taught Internet marketing and publicity classes, the idea of marketing yourself online is still very confusing to a lot of people. Let’s face it; our company has a department dedicated to this. Why? Because stuff changes all the time on the Internet; if we didn’t have a dedicated department researching this and reading all the “geek stuff,” we’d never be able to keep up. But for right now I want to give you the bottom line basics because at the end of the day, we all need to start somewhere and the best place to start is online.
Blogging: If you don’t feel like you can do anything online or you don’t have the time for extensive promotion, the quickest and simplest thing you can do is have a blog. A blog is a great way to keep your site fresh (search engines love sites that are updated often) and a blog is a great way to reach your reader. If you don’t have a blog or haven’t blogged in a while, take heart: start somewhere and plan to blog a minimum of twice weekly. You’ll need at least two posts a week to keep it current. The biggest problem though with new bloggers is deciding what to blog about. Well, here are some ideas:
Feedback and blog comments: if you aren’t getting people commenting on your blog, don’t despair, it takes a while to get folks commenting and offering feedback, but the more you can tap into issues your reader cares about, the more comments you’ll see popping up on your blog.
Publishing content: The internet has really opened the door to publishing and pushing a lot of content online. Whether it’s articles, audio, or video, there’s a home for all of it on the ‘Net. Consider doing article syndication as a good place to start pushing content online. Here are some basic guidelines for article syndication:
Participate: when it comes to online promotion, it’s really about participating. Think of the Internet as one big cocktail party. Go strike up a conversation with someone who you’d like to get to know better. Here’s a great way to do that. First, go to Technorati.com and find the top five blogs in your market, then watch them for a week or so and when you’re comfortable with what they’re talking about and the angle of their message, start posting comments and offering your own insight into their postings. Bloggers love comments and by participating you’re doing two things: you’re doing some virtual networking (aka cyber-schmoozing) and you’re promoting yourself via the link back to your site that’s part of your post every time you comment.
Conduct your own blog tour: after you’ve done some virtual networking and gotten to know some folks in your industry you’ll want to contact them to see about guest blogging opportunities. Guest blogging is pretty simple, you post an article on a site (sometimes it’s also a Q&A) and you respond to comments that come in during that day or week that you’re guest blogging. Be ready to host a blog tour of your own and unless the content is really off-topic from your site, I recommend that you consider it.
Blog carnivals: if you haven’t participated in a blog carnival and you’ve been blogging for a while then head on over to http://blogcarnival.com and get started. Honestly, it’s super easy. Just find a category/topic that you can speak to or have blogged on and submit those blogs for consideration. It’s a great way to virtually network and publish more content online.
Help promote the good stuff: do you get Google alerts on yourself? If you don’t, you should and here’s why: how else will you know what people are saying about you online? Google alerts is a simple way to monitor the cyber-chatter and get in touch with folks who review your book or feature you on their site. You can also go to Technorati.com, plug in your name, company name or title of your book and see what you pull up, then you can subscribe to the syndication feed of the search (just hit the RSS button and it’ll automatically subscribe you to that feed). Once you have your feeds all ready to go you’ll want to promote all the good stuff. How can you do that? Well first off offer a cyber thank-you to whoever mentioned you, reviewed your book or featured you on their site. Next, link to their site from your blog and finally, go to a few social bookmarking sites and bookmark these postings for enhanced exposure. Here’s how you do that: go to either Digg.com, Stumbledupon.com, or Delicious.com and create accounts (this takes just a few minutes). Then follow the instructions to bookmark a blog post or page on the site that’s featured you. This will help drive interest (and possibly traffic) to the site (which site owners will love you for) because you’re placing it in a public bookmarking system.
There’s a lot more you can do online, the possibilities are really endless but what I’ve found is that the confused mind doesn’t take action, so the simpler you keep it, the more you’ll do. If only one thing on this list appeals to you that’s great. Keep in mind, doing one more thing this week than you did last week keeps you moving forward and helps you continue to create marketing momentum for your book!
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